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About Us
Create, Deploy, Manage and Monetize Tailored XR Learning at any Scale.

XR Training Solutions

Create, Deploy, Manage and Monetize Tailored XR Learning Content.

Create, Deploy, Manage and Monetize Tailored XR Learning at any Scale.

About Us

Executive Team

Chris has a background in business development and operations with a proven track record of growing successful Salesforce acquisitions and consulting with major organizations including PWC, IBM, and WPP. With a passion for learning and a keen understanding of how it can impact the bottom line, Chris is excited to share his expertise with the masses through the use of engaging new technologies.

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Chris Thomas

Co-Founder & Chief Executive Officer

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Andrea is a dynamic learning and development specialist, with a proven track record of creating innovative training programs that engage and inspire learners. With expertise in design, product development and implementation, she has helped high-profile clients achieve their learning goals. Andrea is passionate about finding new approaches and unlocking the full potential of every learner.

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Andrea Maliska

Co-Founder & Chief Product Officer

Leadership & Advisory

Chris Thomas

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Diane van den Broek

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Mark Patton

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Paul Adams

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Neil Capel

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Keldon Padayachee

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Office Locations

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Blog Articles

The Backstory

Dealplay was founded to address the daily challenges managers encounter in empowering their teams through meaningful learning experiences. The founders, Andrea and Chris, personally experienced the relentless efforts required to create learning programs that are measurable, engaging, and consistent for everyone. They see VR is part of the solution.

The current state of VR as similar to the era of motion pictures in the late 1800s. In those days, audiences were amazed by simple scenes like a train leaving a station, purely because of the novelty of the moving image. It took considerable time for the medium to embrace narrative elements such as plot, pitch, and character development, which are now fundamentals in modern cinema. Similarly, VR is currently seen predominantly through the lens of e-learning as this is what people are familiar with. However, just like the evolution of film, we believe VR holds the potential for much more.

Our Mission

We aim to assist businesses in utilizing virtual reality training programs effectively. Our approach is based on understanding and supporting people's abilities and needs, while aiming for fair opportunities for consistent growth. We try to understand what motivates and challenges learners, and make sure their needs and business objectives are in alignment. This learner-centric focus guides our entire process and helps us achieve the desired results.

​Experience isn’t interesting until it begins to repeat itself - Elizabeth Bowen

Culture & Values

Our team are genuine, respectful, personable, hardworking, honest, and empathetic. While it's difficult to define something as complex as culture on a website, it is an essential part of who we are and what we do. Our culture is the amalgamation of personalities and values, influencing how our people and customers perceive our business and its impact. Trust is our core value, guiding every activity and relationship, allowing us to show up authentically and consistently. We demonstrate our culture and values through action, rather than simply promoting them.

What we Do

We leverage research, qualitative analysis, and various consulting methodologies to create immersive learning experiences that are suitable for this medium. Our offering includes the development of SCORM-compliant learning content delivered through a VR-specific learner management solution, which can also integrate with existing learner management systems.

In essence, we provide a full-service offering that includes designing user policies, self-service, and administrator guidelines, as well as customized dashboards and reporting. We also offer assistance in coordinating VR hardware when required

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​Diane van den Broek

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Chris Thomas

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Mark Patton

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​Paul Adams

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​Neil Capel

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Keldon Padayachee

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Leadership & Advisory

Blog Articles

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