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  • Writer's pictureChris Thomas

XR: Why and How It Can Help You Sell More

Updated: Apr 2

XR: Why and How It Can Help You Sell More
XR: Why and How It Can Help You Sell More

In today's dynamic business landscape, where traditional sales methods rapidly evolve, companies must embrace innovative approaches to stay ahead. Enter Extended Reality (XR), a revolutionary tool combining Augmented Reality (AR) and Virtual Reality (VR) to transform the sales experience. Dealplay, a leader in AR and VR experiences, offers compelling reasons why XR is not just a futuristic concept but a present-day necessity for boosting sales and enhancing customer engagement. Continue reading to learn more about XR, why it works and how it can help you sell more.

Beyond Conventional Selling: The XR Advantage

The mantra for today's sales leaders is clear: telling isn't selling. Modern buyers, empowered by technology, demand more than just verbal explanations or static presentations. They seek immersive experiences that allow them to visualize and interact with products or services in their environment. This is where Dealplay's XR technology shines, offering a platform for businesses to demonstrate their offerings in ways that are engaging and informative.

Customizable and Cost-Effective: XR in Your Sales Strategy

Gone are the days when AR and VR were seen as expensive gimmicks. Dealplay's XR solutions are not only affordable but highly customizable, aligning seamlessly with your ongoing sales strategies. By incorporating XR, businesses can onboard customers faster and more effectively, giving them a competitive edge in the market.

Insights and Analytics: Learning from Customer Interactions

XR isn't just about dazzling visuals; it's a tool for gathering valuable insights. At trade shows or expos, VR experiences attract larger audiences. Moreover, participants' behavior within simulations offers critical data that helps businesses understand customer preferences and reactions, which allows them to tailor their products and marketing strategies more effectively. A fast path to the best go-to-market (GTM) strategy without wasting time and money, if you like.

Look no further than Education: VR in Academia

In the realm of Education, XR is not just an educational tool but a powerful asset in public relations, showcasing the innovative spirit of educational institutions. By integrating VR and AR into their teaching methodologies, schools are not only enhancing the interactive and effective nature of their curriculums but are also positioning themselves as forward-thinking leaders in technology adoption. This adoption of XR technologies serves a dual purpose: it significantly enriches the learning experience for students, particularly in complex fields like STEM, and simultaneously acts as a beacon, attracting prospective students and stakeholders by visibly demonstrating the institution's commitment to cutting-edge educational practices. For instance, the RBCS Innovation Lab's utilization of Dealplay XR to help students envision their future in STEM careers is a testament to how XR can be leveraged not just for educational excellence but also as a strategic PR tool, elevating the institution's reputation and appeal in the competitive academic landscape

Organizational Change and Employee Training

For HR and People leaders, XR presents a novel approach to implementing organizational change. More engaging than traditional e-learning, VR simulations can uncover biases or misinformation through interactive scenarios. This method offers a deeper understanding of employee behavior and attitudes, facilitating more effective training and development programs. 

Forward-thinking institution The University of Sydney demonstrated to MBA students how VR could be used to help people understand and address organizational complexities, particularly concerning egocentric behavior.

Uncovering the Untapped Potential of XR for Sales

Similarly, key studies have shown that businesses incorporating AR and VR into their strategies have significantly improved customer engagement, sales conversions, and training effectiveness.

They can tap into

  • Experiences above Explanations: XR allows customers to experience products in a simulated environment, leading to better engagement and understanding.

  • Affordable and Customizable Tech: XR technology is now within reach for businesses of all sizes, offering customizable solutions to fit various sales strategies.

  • Data-Driven Insights: The interactive nature of XR provides valuable customer data, helping businesses tailor their offerings more effectively.

As we delve deeper into the 21st century, XR emerges as a vital tool for businesses looking to enhance their sales and customer engagement strategies. Dealplay's innovative approach to XR demonstrates that it's more than just a technology; it's a gateway to understanding and engaging with customers on a deeper level. With XR, the future of sales is not just about selling products or services; it's about creating experiences that resonate, educate, and transform.

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